TWO DEGREES: Interface design & marketing material
As the Brand Identity Coordinator for the Two Degrees App, I was responsible for UX and UI design for both the website and iOS application, as well as creating digital and physical marketing materials. My role involved establishing brand guidelines and managing the company’s image across multiple platforms.
Concept Development: The objective was to create a cohesive visual identity that reflected Two Degrees’ mission to connect people and enhance local experiences. This included a focus on user-friendly design and appealing aesthetics to engage users effectively. I used a consistent color scheme and modern typography to unify all materials. The design aimed to be intuitive and accessible, making it easy for users to navigate and enjoy the app’s features.
Design Execution:
Website and App Design: Developed a clean, user-friendly interface that enhances the user experience and aligns with the brand’s identity.
Marketing Materials: Created visually appealing digital and physical assets to promote the app and its features.
Brand Guidelines: Established comprehensive guidelines to ensure consistency across all platforms and materials.
